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Thursday, 7 July 2011

The International Make-up Artist Trade Show (IMATS)

As an avid  youtube viewer, I often came across IMATS videos. Makeup Gurus would rant and rave about deals, steals and the great networking opportunities. I always wanted to go but my work schedule never allowed it. Imagine my glee when I saw this year's dates for IMATS Los Angeles and realised I would finally be able to go.

The IMATS LA was in Pasadena California on June 25th and 26th and it was all I had hoped for and more.  The Exhibitor List provided everything from glam to ghoulish for makeup artists and  makeup enthusiasts. 

Thanks to two major flight delays I landed 12 hours later than expected I obviously I had some catching up to do. I threw myself head first into the shopping!! You can get everything from pointed q-tips to prosthetic noses. I had my fingers in them all. INGLOT, MAC, NYX, Crown Brush,  Sugar Pill ..this list just goes on and on.

If you go to the IMATS, don't spend all your time testing the limits of your credit card, try to get some knowledge. Yes I said it, try to pry yourself away from the 40% discount at the Makeup Forever booth and make sure you sit in on some of the exciting classes that are planned with the makeup lover in mind. Throughout the day the some of industry's best can be found in classrooms and stages throughout the IMATS sharing their knowledge. Kevin James Bennett, Valente Frazier, Romero Jennings , Koren Zander are only a small fraction talent present at the show who are willing to answer your questions and even pose for a photo.

lilpumpkinpie06 of youtube
Makeupgameonpoint on Facebook

eyeluvmakeup  from youtube 

Sindy doll MUA

The Queen of Blending

Kandee Johnson

Had to take a pic here !

Lessha aka xsparkage

Kevin James Bennett

Judy of ItsJudyTime on yt

Judy, Me, Iris, JulieG713 (youtube gurus)

Koren Zander of Enkore Makeup

Lisa Nunez 
twitter : @LMNmakeup

David Klasfeld
CEO and Creative Director of New York based professional makeup line,Obsessive Compulsive Cosmetics

Missy Lynn

Valente Frazier
Sonia aka Sccastaneda on fb, twitter and yt

 Elessa Vovan aka Pursebuzz

Some of my tweeeps 
Purely Cosmetics, me , lvmakeup and LMNmakeup

Surrounded by gurus
Jazziebabycakes, Petrilude and MacNC40

The amazing Christina of Beautylish

 signing the board at the Beautylish Cupcake Event 

The After Glow Party at the Sheraton Hotel

  Tatiana aka Beatfacehoney 

Simone of Sigma makeup

Romero Jennings of MAC Cosmetics

Maxi from Blush Reality Show  twitter @maximaximaxi 


I had a blast at the IMATS and I WILL  return!


  1. omg girl u got to meet SO many people! i loved looking thru all of your pics. i totally wish i was able to go to the beautylish event ... next year i'll leave my hubby at home and go with makeup friends!! i sure hope you can go next year, too, so we can meet up! can you do a more detailed haul post? i'd love to see what u got!

  2. I've given you a blog award!