The International Make-up Artist Trade Show (IMATS)
As an avid youtube viewer, I often came across IMATS videos. Makeup Gurus would rant and rave about deals, steals and the great networking opportunities. I always wanted to go but my work schedule never allowed it. Imagine my glee when I saw this year's dates for IMATS Los Angeles and realised I would finally be able to go.
The IMATS LA was in Pasadena California on June 25th and 26th and it was all I had hoped for and more. The Exhibitor List provided everything from glam to ghoulish for makeup artists and makeup enthusiasts.
Thanks to two major flight delays I landed 12 hours later than expected ..so I obviously I had some catching up to do. I threw myself head first into the shopping!! You can get everything from pointed q-tips to prosthetic noses. I had my fingers in them all. INGLOT, MAC, NYX, Crown Brush, Sugar Pill ..this list just goes on and on.
If you go to the IMATS, don't spend all your time testing the limits of your credit card, try to get some knowledge. Yes I said it, try to pry yourself away from the 40% discount at the Makeup Forever booth and make sure you sit in on some of the exciting classes that are planned with the makeup lover in mind. Throughout the day the some of industry's best can be found in classrooms and stages throughout the IMATS sharing their knowledge. Kevin James Bennett, Valente Frazier, Romero Jennings , Koren Zander are only a small fraction talent present at the show who are willing to answer your questions and even pose for a photo.